Wednesday, February 23, 2011
How Lexus ships the LFA – no peanuts required
On January 21, Toyota played Show-n-Tell with the first Lexus LFAs to arrive in the U.S., inviting a representative from Club Lexus to witness the stylized drama of uncrating the $400,000 supercar. While we can’t be certain, perhaps it was the King-Lear-esque howls and gnashing of teeth from the non-invited (our own form of stylized drama) that convinced Toyota to do it again. So we headed
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Lexus ships
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